Lions Health Festival
Share insights on the power of creativity in healthcare communications and deliver inspiring session that tackles the issues the industry faces every day.
Role: Organisation and coordination of seminar preparation, agenda, faculty, materials, logistics and PR activities.
Team: Senior marketing, strategy, creative and client services members.
My Town My Tracks
Agency: Blast Radius
Support the launch of 3 new shoe models for the Spring Summer 14 Onitsuka Tiger campaign through a number of digital and above the line assets as well as social media activation campaign.
Role: Production of 4 videos, key visuals and number of print and digital assets. Coordination of strategy and planning for the social media activation campaign. Vendor selection and management for the video production.
Team: dedicated team of creative director, art director, designer, motionographer, copywriter, strategy and 3rd parties.
Behind the Scenes
Lloyds Banking Group
Redesign of Lloyds Banking Group site to communicate with its diverse stakeholder groups, allowing the site to better represent the Group’s core purpose of “Helping Britain Prosper‟, through improved navigation, design, functionality and a clear content strategy.
Role: project managed content migration, implementation and launch phase, integration with the third party hosting and security vendors.
Team: content management team, technical experience director, front and back end developers, QA and IT including Managed Services.
Role: Acting as a freelance project manager, I developed project plans; performed activity sequencing and duration; resource allocations; developed and controlled schedules, milestones and reviews; managed project execution and project team (in-house and third party); monitored and controlled project work; communication, expectations and stakeholder management.
Redesign of Onitsuka Tiger global site to convey premium brand message.
Role: project managed redesign, development, integration with the third party vendor.
Team: dedicated team of creative director, designer, technical experience director, front end developers and QA
Starbucks Cup Magic
Campaign: Update Starbucks Cup Magic App for Valentine’s Day utilizing Augmented Reality
Role: project managed the mobile application development from briefing through launch and sustainment
Team: dedicated team of strategists, information architect, copywriter, art director, designer, technical architect, technical experience designer, mobile iOS and Android developers, QA
Watch video: YouTube
Press: Mashable, CNET
Michelin Nordic eCommerce
eCommerce integration for Michelin Sweden site – first in Europe to propose direct to consumer offer with tyre partners. Redesign of Tyre Selector based on the usability testing sessions.
Role: project managed development, integration with the third party vendor and customization of the CMS from kick off through launch and warranty
Team: dedicated team of business analyst, information architect, copywriter, creative director, designer, technical architect, technical experience director, front and back end developers (in-house and near-shore), QA and analytics
Campaign: Create digital scavenger hunt utilizing QR codes
Role: Oversaw creation of game logic and strategy as well as production and continuous improvements during the game play.
Team: dedicated team of strategist, information architect, writer, art director, designer, technical architect, technical experience designer, developers, QA
Link: SRCH by Starbucks
Campaign: Developed an integrated digital (owned, earned, paid and mobile) campaign that focuses on how customers can personalize their Frappuccino with their favorite ingredients
Role: project managed the Starbucks Frappuccino Summer Owned and Mobile digital campaign from briefing through launch and sustainment. Localisation to 16 international locales, including mobile site, with various degrees of customisation.
Team: dedicated and distributed team of strategists, information architect, writers, art director, designers, technical architect, technical experience designers, developers, QA, SEO
Press: Social Business Index
I thought the Internet was missing an infographic on Project Management.
Role: As a Project Manager at Unplugged TV, I project managed development of a new Flash-based site integrating client’s creative and managed development of a custom video playback component to mimic the functionality of the LG DVR Personal Video Recorder
Team: freelance cross functional team including designer, developer; Client’s creative agency team
Role: While at Unplugged TV, I project managed design and development of a new Flash-based site utilizing custom Flash Content Management System, integrating the new brand creative and production of 7 styling videos
Team: in-house cross functional team including art director, designer, developer (front end/server side), QA, IT; Client’s in-house and Marketing agency teams