- Agency: Blast Radius
- Campaign: Localization of frappuccino.com website as well as the mobile site to 16 international locales with various degrees of customization
- Role: Coordinated localization effort including liaising and interfacing with each locale representative to determine appropriate level of customization. Synchronized competing market priorities and timelines.
- Team: dedicated team of information architect, writer, art director, designer, technical architect, technical experience designer, developers, QA