- Agency: Blast Radius
- Campaign: Build awareness of Starbucks Holiday offerings such as the 12 Days of Sharing product offers. Encourage engagement, Holiday moments are more meaningful when shared.
- Role: project managed the Starbucks Holiday campaign from briefing through launch creating digital advent calendar and various engaging tools that promote UGC and social sharing
- Team: dedicated and distributed team of strategists, information architect, writer, art directors, designers, technical architect, technical experience designer, developers, QA, SEO