Project Manager. Olganizer. Enabler of Value.

Starbucks Frappuccino

Agency: Blast Radius

Campaign: Developed an integrated digital (owned, earned, paid and mobile) campaign that focuses on how customers can personalize their Frappuccino with their favorite ingredients

Role: project managed the Starbucks Frappuccino Summer Owned and Mobile digital campaign from briefing through launch and sustainment. Localisation to 16 international locales, including mobile site, with various degrees of customisation.

Team: dedicated and distributed team of strategists, information architect, writers, art director, designers, technical architect, technical experience designers, developers, QA, SEO

PressSocial Business Index 

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