Agency: Blast Radius
eCommerce integration for Michelin Sweden site – first in Europe to propose direct to consumer offer with tyre partners. Redesign of Tyre Selector based on the usability testing sessions.
Role: project managed development, integration with the third party vendor and customization of the CMS from kick off through launch and warranty
Team: dedicated team of business analyst, information architect, copywriter, creative director, designer, technical architect, technical experience director, front and back end developers (in-house and near-shore), QA and analytics
Link: Michelin.se