Support the launch of 3 new shoe models for the Spring Summer 14 Onitsuka Tiger campaign through a number of digital and above the line assets as well as social media activation campaign.
Role: Production of 4 videos, key visuals and number of print and digital assets. Coordination of strategy and planning for the social media activation campaign. Vendor selection and management for the video production.
Team: dedicated team of creative director, art director, designer, motionographer, copywriter, strategy and 3rd parties.